Frequently Asked Questions

Copywriting is text specifically formulated to cause a person to take an action. It hooks a person into clicking a button, purchasing a product, or signing up for a mailing list. For example, imagine you are a baker looking to sell cookies. A copywriter can write an ad that would spark interest in the cookies. The copy would cause customers to want to buy the cookies and help you make the sale.

When the copy works, the customers will take the action you want them to. When they take the action, you will have gained a customer, which will help your business expand and grow. Ultimately, you want to aim for your customer to become a devoted customer, which will also help your business because the devoted customer will share your business to people they know.

It depends on the copy needed. Website copy and product descriptions may only need updating every so often. But blogs, email sequences, and social media ads need to stay current and will need new material often. To accomplish this, ask me about having me on retainer to take care of the on-going copy you may need!

Simply put, AI may be less costly and may even be easier. But it does not understand the human emotions that a copywriter can. I can understand your customers’ wants and needs. I can put myself into their shoes. AI, as advanced as it is, cannot do that. And it won’t be able to get you the same results.

Of course you can! But it can be a lot of upkeep to continue with while also trying to run your business. Allowing me to write your copy will free up your time and allow you to focus on more important things, like giving your full attention to your customers.

There are a few ways we will be able to confirm that my copy is working for you and your business. After determining the goal for the copy, we will be able to check different metrics to see how the copy is working. We can check ranking on search engines, and we can also check metrics like bounce rate and retention rate. We will be able to utilize these tools to help us identify areas that are working, or that may need tweaking. It may need changing but that is what I am here for. In the end, we will find the right combination that works for your business.